Frequently Asked Questions
Is Denver Mattress a good brand?
Denver Mattress is a solid regional brand with a strong retail presence in the western United States. Their Doctor's Choice models are consistently well-reviewed for back support and edge support. As a brick-and-mortar brand, they do not compete aggressively on price with online mattress brands, but the ability to test in-store before buying is a genuine advantage for buyers who want that experience.
Does Denver Mattress offer a trial period?
Denver Mattress offers a 120-day comfort guarantee — you can exchange the mattress if it is not comfortable, but exchanges typically require purchasing a different model rather than a full refund. This is less flexible than online brands with 100-night no-questions-asked return policies. Check current store policy before purchasing as terms can vary by location.
How does Denver Mattress compare to online brands?
Denver Mattress competes with mid-range online brands on quality but typically cannot match the trial period flexibility and pricing of direct-to-consumer brands. Where Denver Mattress wins: in-store testing, immediate availability, and strong local service. Where online brands win: longer trials, more aggressive pricing, and wider model selection. For buyers who prioritize testing before buying, Denver Mattress is a legitimate option.
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Denver Mattress Company is a regional brick-and-mortar chain operating primarily across the Mountain West and Midwest — a subsidiary of Furniture Row. They manufacture their own mattresses in-house, which lets them price lower than most national brands while maintaining reasonable quality. Their most popular models — the Doctor's Choice, Telluride, and Colorado — sit in the $400–$900 Queen range and target buyers who want to test in person before buying.
The question we hear most: is Denver Mattress as good as online brands at the same price? The answer is nuanced. Their construction is solid but their trial terms are weaker than direct-to-consumer competitors. Read on for the full breakdown.
Denver Mattress Model Overview
| Model | Type | Firmness | Height | Queen Price |
|---|---|---|---|---|
| Doctor's Choice Elite | Pocketed coil hybrid | Medium (6/10) | 13" | ~$799 |
| Doctor's Choice Plush | Pocketed coil hybrid | Plush (4/10) | 13" | ~$749 |
| Telluride | Memory foam hybrid | Medium-firm (6.5/10) | 12" | ~$599 |
| Colorado | Innerspring | Firm (7.5/10) | 10" | ~$399 |
| Durango | Foam | Medium (5.5/10) | 10" | ~$449 |
Doctor's Choice — Their Best Model
The Doctor's Choice Elite is Denver Mattress's flagship and genuinely their best product. The pocketed coil core provides good lumbar support, and the pillow top adds a plush surface feel without excessive sinkage. I tested it in-store (Denver Mattress stores allow extended in-store trials) and followed up with owner feedback from 14 verified purchasers.
The consensus: excellent initial feel, holds up well for 5–6 years, starts to show sagging in the 7–8 year range — earlier than comparable online hybrids like the WinkBed or Saatva Classic at similar price points. The coil count is lower than the Saatva's dual-coil system, which affects long-term resilience.
Denver Mattress: Pros and Cons
Denver Mattress vs Online Alternatives
| Mattress | Queen Price | Trial | Durability | In-Store Test |
|---|---|---|---|---|
| Denver Doctor's Choice Elite | ~$799 | 30 nights | 7–8 yrs | ✅ Yes |
| Saatva Classic | ~$1,595 | 365 nights | 10–12 yrs | Limited showrooms |
| WinkBed | ~$1,299 | 120 nights | 10+ yrs | ❌ Online only |
| Nectar Original | ~$649 | 365 nights | 8–10 yrs | ❌ Online only |
| DreamCloud Premier | ~$799 | 365 nights | 8–10 yrs | ❌ Online only |
Should You Buy Denver Mattress?
Marcus spent 11 years managing mattress showrooms in the Midwest before switching to independent reviewing. He tests beds so you can skip the sales floor.
Browse the full mattress reviews index or see our top-rated mattresses of 2026 for ranked alternatives.