This page outlines our transparent policies regarding tracking, scripts, and identifiers under international compliance laws.
This Cookie Policy explains how MattressSmartColumbus uses cookies, tracking pixels, and similar identification technologies when you visit our website. Our aim is to remain completely transparent while ensuring compliance with EU General Data Protection Regulation (GDPR) and US State-level laws including the California Consumer Privacy Act (CCPA/CPRA).
1. What Are Cookies?
Cookies are small text files placed on your computer or mobile device when you load a webpage. They are widely used to make websites work more efficiently, deliver tailored shopping features, remember browser preferences, and report anonymized analytical insights to site administrators.
2. How We Use Cookies
We use both first-party cookies (placed directly by us) and third-party cookies (placed by our analytical partners and trusted affiliate networks) for the following core purposes:
- Essential Cookies: Critical for navigation, page styling load-out, and responsive screen scaling.
- Analytics & Performance: Anonymously tracking visitor pathways, scroll depth, and page speeds (e.g., via Google Analytics) to improve usability.
- Affiliate Attribution: Storing unique commercial referrers so our partner retail networks (such as Saatva, Purple, or Nectar) know that you originated from MattressSmartColumbus. This is necessary to record the commission we earn at no extra cost to you.
3. GDPR Compliance (EU / UK Users)
For visitors browsing from the European Economic Area (EEA), United Kingdom, or Switzerland: we operate under a strict Prior Consent model. Non-essential tracking cookies are blocked by default until you actively click "Accept All" on our Cookie Consent Banner.
You have the absolute right to revoke consent, request a copy of collected telemetry, or ask to be forgotten by emailing privacy@mattressmartcolumbus.com.
4. CCPA Compliance (USA Users)
For visitors from California, Virginia, Colorado, and other US states with active privacy regulations: we honor your right to limit the sale or sharing of personal data. While we do not "sell" direct identifiers (like names or emails), tracking cookies used for affiliate attribution may be legally classified as "sharing" data under CCPA guidelines.
You can opt-out of all non-essential profiling and tracking instantly. For more details, consult our Privacy Policy.
5. How to Manage Your Cookie Settings
Most modern web browsers allow you to control cookie settings globally. You can set your browser to refuse all cookies, notify you when a new one is set, or delete existing cookies on exit. Look at your browser’s "Options", "Help", or "Settings" panel to make these adjustments.
Please note that disabling cookies may affect certain advanced elements on our website, such as custom side-by-side comparison matrices or interactive rating scorecards.